TEEN VOGUE | How Petroleum Ended Up in Our Jeans and Leggings

To celebrate the 150th anniversary of its famous 501 jeans, Levi’s announced the release of a new plant-based 501 Jean.

If you’re slightly confused by this, you’re not alone. After all, a typical pair of 501s isn’t made of leather or any other animal product. It’s cotton. In fact, its label says, “100% cotton.”

But while that label is legally correct, it doesn’t tell the whole story.

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WIRED | Do You Like My Jacket? Thanks, It's Recyclable

At the beginning of February, a large box from Germany arrived at my home in Brooklyn. Inside I found a futuristic, quilted polyester hooded jacket in pure white. “That would go really well at a winter rave,” my husband said when I slipped it over my head. With its sharp angles and preponderance of straps, it looked like something issued to the residents of a colony on Mars to wear on their weekends off from working the potato greenhouse.

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Well+Good | Remove the Earth Day T-Shirt From Your Digital Cart: Here’s What’s Required of Effective Sustainable Fashion

Writing about sustainability in the fashion industry is my passion and focus 365 days a year, and so I’m always on the lookout for innovative brands trying to do things a little better. But come early March, the emails start arriving from brands that want to tell me about their soon-to-launch collections in honor of Earth Day on April 22: branded T-shirts made of organic cotton, hoodies made from recycled plastic and cotton, and sunglasses made of bio-based polymers. These efforts are the environmentalism equivalent of phoning it in.

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