To celebrate the 150th anniversary of its famous 501 jeans, Levi’s announced the release of a new plant-based 501 Jean.
If you’re slightly confused by this, you’re not alone. After all, a typical pair of 501s isn’t made of leather or any other animal product. It’s cotton. In fact, its label says, “100% cotton.”
But while that label is legally correct, it doesn’t tell the whole story.