When you look at a piece of fashion—a swishy long dress, a pair of yoga leggings, a bright turquoise T-shirt—what do you see? I see petroleum.
That’s right: When oil is pulled out of the Earth, it’s not just going to power cars and heat homes. It’s also going into the making of and materials used in clothing, shoes, and accessories. The $2.5 trillion global fashion industry is estimated to be responsible for somewhere between 2 percent and 5 percent of global greenhouse gas emissions, which are the main driver of global warming. That’s more than the emissions from the aviation sector or deforestation.
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It’s common practice for apparel brands to hop from factory to factory in search of cost savings. Experts say this keeps companies hooked on fossil fuels.
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The thing is, the fashion industry does far more toxic and dangerous things every single day than run a small nuclear reactor. I couldn’t get Ruff’s idea out of my head, as strange as it seemed at first. So yeah, I’ll bite. What is “micronuclear?” Who is Rickey Ruff? And is this idea ... feasible?
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If you’re wary about sunscreen or you just want to compliment your strategy against UV rays, thinking about what you wear and when, could make a huge difference.
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Rayon, viscose, and modal have a dark secret: They’re often made from old-growth trees from endangered rainforests.
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“I was urged to stop paying my bills to invest in more inventory. I was urged to get rid of television. I was urged to pawn my vehicle. I just had to get on anxiety meds over all of it because I’ve started having panic attacks.”
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A CEO who has run into so many PR disasters and has a dismal financial track record? Of course he should be fired. But then, American Apparel is unlike any other fashion brand out there, as I found out after speaking with current and former employees, Dov Charney’s supporters, and Charney himself. Because, despite the endless lawsuits, the sexts he allegedly sent employees, the viral video of the ex- CEO flaunting his penis in front of staff, the cult of Dov Charney lives on at AA.
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