A CEO who has run into so many PR disasters and has a dismal financial track record? Of course he should be fired. But then, American Apparel is unlike any other fashion brand out there, as I found out after speaking with current and former employees, Dov Charney’s supporters, and Charney himself. Because, despite the endless lawsuits, the sexts he allegedly sent employees, the viral video of the ex- CEO flaunting his penis in front of staff, the cult of Dov Charney lives on at AA.