The Harsh Reality Of When Mass Retailers Find Indie Designers

It’s an up-and-coming designer’s dream. You’re laboring over handcrafting earrings or oils or needlepoint in your apartment to sell at flea markets and on your Etsy shop, and then you receive a single order from a retailer (one you’ve actually heard of!) for more units than you’ve sold in the entire time you’ve been making them. Validation! 

Then…panic.

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