Why are we still doing this? Of course, runway shows create but a sliver of the environmental impact of the fashion industry, but they represent everything that is wrong with it. They’re inherently wasteful, with glossy sets built, torn down, and landfilled after a ten-minute spectacle. Attendees fly first-class from fashion capital to fashion capital, where they jump into black cars that ferry them around, leaving trails of disposable water bottles and gift-bag swag behind.