When Nicholas and Christopher Kunz launched Nicholas K in 2003, like most upscale brands, the sister-brother duo worked with showrooms to build up their wholesale business. For 11 years, as the label developed through gothic leather-and-silk draped dresses and undyed alpaca wrap sweaters, showrooms sold their product on the East and West coasts and occasionally pitched in on PR. But in 2014, the siblings realised it no longer worked for them.
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