It’s been a banner few years for people who hate doing laundry. A slew of brands has arrived promising that you can wear their products for days, weeks, or months straight without ever putting them in the wash.
Wool & Prince started the trend in 2013 with a Kickstarter that collected 10 times their goal of $30,000 by promising that their merino wool button-downs could be worn for 100 days straight. Dozens of athletic brands, including Lululemon and Patagonia, treat clothing items with nanosilver particles to fight odor.