One night in 2016, Rachel Petersen was up at 3 am, trying to rock her six-month-old daughter to sleep. She was exhausted. In the morning she would start another 12-hour shift as a nurse at a hospital in Chattanooga, Tennessee. But more than fatigue, she felt overcome with worry and stress. She had worked part time at the hospital for seven years without a raise. Together with a job teaching at a local university, she managed to cobble together $35,000 a year; her husband made a similar amount. Meanwhile, they had an older child, a toddler, who was beginning to show signs of autism. As she sat in the rocking chair in the dark nursery, she scrolled through Instagram on her phone, where her eyes alighted on the hashtag #resellerrevolution.